Eco Fashion

Eco Fashion, fashion, eco fashion, Eco Fashion, Fashion, Eco, clothing, sustainable, organic cotton, clothes, eco, designers, recycled, fabrics, eco friendly, ethical fashion, Sustainable Fashion, sustainable fashion, bamboo, dress, eco-friendly.  Today I sat contemplating the meaning of the term 'eco fashion'. I thought to myself, "If anyone should really understand the meaning of the above it should be me, as I have dedicated the best part of three years toward the creation of an eco fashion brand." The problem is there is no point in me understanding the meaning if others can't conceptualise the term, and how it may fit into their lifestyle. So here we are, and I am going to attempt to detail the meaning of 'eco fashion'.

'Eco fashion' could quite literally be seen as two entirely different entities. Firstly the idea of ecological and environmentally sustainable ideas being somewhat of a trend, fad, or as it states fashion, something that may be washed away or brushed under the carpet in years to come. Secondly it can be viewed as fashion, as in clothing, accessories, perfumes, aftershaves and footwear, which is made with the environment in mind.

 For the purpose of 'eco fashion' as apparel and its derivatives, the point to focus on is the statement that 'eco fashion' is fashion made with the environment in mind. What does this really mean? From my point of view it can mean one of four things;

- Fashion produced and created through the use of organic materials
- Fashion produced and created through the use of recycling of otherwise excess fabrics
- Fashion produced and created through the use of recycled materials not initially directly related to fashion
- Fashion produced and created that gives back directly to the planet.

These are my four categories and I think you will agree they capture the essence of 'eco fashion' fabulously. Under the above headings many designers, brands and labels have designed products that can appeal to the wider public, however currently the proportion of the population that really embraces products made under the 'eco fashion' title remains niche. This is by no means a problem because 'eco fashion' is young and has over 100 years or more of modern styling to compete with.

The more pressing question is to ask, "What will happen over the coming years?" Some might say it has already begun; is 'eco fashion' blending and merging with regular fashion? Has it become apparent that the 'eco fashion' route is not so much more expensive, and creates large benefits in comparison to regular production methods? Currently as a result of smaller scale designers, brands and labels, the law of economy of scale dictate, that anything done on a small scale will ultimately be expensive, but if 'eco fashion' moves mainstream and all processes are inherently eco friendly there will be no definition just a shift in foundation principles.

Some might question why I am writing this as I am one of the small producers of 'eco fashion' that will suffer as a result. Some might say customers, who would have sought out Excentree for its niche appeal, will no longer need Excentree. Well that is where you are wrong, yes we would no longer be niche, but it won't be the customers who need us directly it will be the mainstream department stores, clothing stores and such like who will lend from our experience and expertise.

The proponents of 'eco fashion' have prepared for this period of change and it will be us at the forefront of the eco evolution. I for one will continue to champion the cause of mainstream 'eco fashion' because it can only benefit our people and our planet and unless I am mistaken the point of 'eco fashion' is to benefit both the customer and the planet, not to remain niche. Recently I have been dismayed when reading and listening to so called eco-gurus, eco-reporters, eco-commentators and eco-critics use the term "eco has gone too mainstream", what is that all about? Working together should only be seen as positive. I don't care if it is a multi billion dollar corporation that decides to have eco policies or the small start up, every little count. I sympathise with those who say "how can an oil company be eco-friendly?" The point is not their core business, but the fact that they acknowledge their responsibility and decide to take positive action. No one can expect companies to stop operating because their industry is seen as ecologically damaging, that is complete nonsense.

Sometimes I fear that 'eco fashion' is just that, an idea for people to jump on the bandwagon and when they get bored, and too many people have the same idea as them it won't be fashionable anymore. Eco fashion can be a cause for good for the future, we should move forward together, not fighting, or criticising the efforts of others just because we don't like people crowding our fashion. We need to farsighted in our quest for success, as our chosen niche grows as it should we must not lose sight of our values. In conclusion I would urge all those who believe in, or are concerned for the preservation of our planet to work with those who are new to an eco way of thinking, or being. Don't forget the panoramic picture; the landscape of our existence is the real fashion we need to protect.

James McAloon is the Co-founder of Excentree Fashion Collections. Excentree Fashion Collections combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.
Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.  Fashion, eco fashion, Eco Fashion, Fashion, Eco, clothing, sustainable, organic cotton, clothes, eco, designers, recycled, fabrics, eco friendly, ethical fashion, Sustainable Fashion, sustainable fashion, bamboo, dress, eco-friendly.

London Fashion Week

London Fashion Week - Wherever and whenever people talk about creative exuberance, they don't forget to mention London fashion week, as the city has always been gunning for some growing up labels, this time the focus is on ethical clothing. The organisers of that show have always preferred to open their events usually with hot zealous catwalks, but this time they decided to do something different and the show was started with Estethica's launch in which ethical clothing from the designer fashion was showcased.

The idea behind the ethical clothing seems to gain more and more ground with every passing day, and even it has succeeded to win government backing right now. Defra also introduced its Scap or Sustainable clothing Action Plan in that event.

This plan will outline commitments of some leading retail and manufacturing names in the fashion to make fashion more apt to the ecological requirement in its different cycles from manufacturing to designing. Some leading retailers and manufacturers are currently involved in the plan, and the same retailers and manufacturers have already aimed to cast a sustainable effect of casual fashion on the environment.

Now under Estethica, it is being planned to bring the ethical designers with similar views closer and play their role in making clothing more ethical than ever before. London fashion week is going to celebrate its 25th birthday during this year when the shadows of worldwide economic slowdown are hovering everywhere and most buyers have tightened their purses for things like luxury and fashion clothing.

However, now many designers around the world are focusing on to manufacture clothing with some inexpensive and environment friendly materials that are obtained by causing least or no damage to the surrounding environment and other living things on the planet.

Esthetica's founder Peter Ingwersen said on the occasion that: "it's a need of time to promote ethical clothing and it can be done only if we make people believe that luxury, fashion, sexiness, corporate, social responsibility, and ethics can work together."





It's true that a considerable number of customers are not willing to pay attention whether some sort of clothing is ethical or not, and the fact is that none made them think about this serious issue, but now things seem to change and the realisation for such sort of clothing is on increase with every passing day. Now some leading retailers and manufacturers are paying attention to this type of clothing and people are also becoming aware of the importance of this type of clothing.

In fact, many customers believe that they might be sacrificed luxury, sexiness or their other desired objects if they prefer ethical clothing to the other popular fashion clothing of today. However, these days, many retailers and designers have realised the importance of being ethical for the sake of their environment and other living beings on the earth and it's becoming quite trendier to come up with this type of clothing in fashion shows and other events.London Fashion Week

Top Fashion American's

Top Fashion American's - There are many top fashion designers and they are now offering their own brand of stationery designs. You can display these unique styles with every piece of stationery that you use to write notes, send announcements or exchange cards. This stationery trend has largely grown out of customer demand to match up their written correspondence with the overall theme of big events such as weddings, bridal showers and baby showers. This allows one to plan their event with a matching theme.

It has long been fashionable to discretely announce the designers that you choose to use for major events. When you use big name fashions in various aspects of your life, it can show the impeccable taste that you possess in putting your best foot forward. One of the best-known fashion designers, famous for sweeping styles of wedding gowns and other formal wear is Vera Wang. Vera Wang now produces high-end wedding invitations and announcements so that you can extend the style you are using for your wedding party's appearance to the stationery that announces your joyous day to friends and family.Top Fashion American's