Emilio Pucci, The King of Casual Couture
Emilio Pucci was the kingpin of textile reinvention and beautiful prints in the fifties and sixties. His designs revolutionized the world of fashion, knocking the previous trend of dull colors and heavy fabrics out of fashion and developing a fan following that was almost unheard of at the time. Today, original Pucci prints from the beginning of his career are highly collectible items. This does not mean Pucci has been relegated to history, the brand’s current designs are equally coveted items in every starlicious diva’s wardrobe.
couture line of clothing and presented it in France. While others were making stuffy suits out of cumbersome fabrics, Pucci was using bold colors and prints on lightweight materials.
The House of Pucci was born, and the public adored him. Emilio Pucci was now the first in his family to hold gainful employment in over a thousand years.
The popularity of his printed silk dresses skyrocketed when young consumers discovered how lightweight they were, and that they were also wrinkle-free. Dozens of Pucci outfits could be packed into a single bag for travel.
Lingerie, handbags, shoes, wallets, sleepwear and more were added to the line. Pucci also designed a collection of airline hostess uniforms that revolutionized the industry, and even included a plastic helmet that would protect the women's hairstyles. In 1966, he launched the famous perfume “ Vivara.”
head designer upon her father's death, followed by several others, including Stephan Janson. In 2000, the LVMH group acquired 67% ownership of the brand, and brought in Julio Espada.